Whether your business is offline or exclusively online, carefully optimized small business websites can change your fortune almost immediately. There are a few things everyone should know before setting up their small business websites. These things can save you and earn you a lot of money. This article will address these key components of successful small business websites so that you can hit the ground running.
Type of Site:
The most elementary decision you need to make before setting up your online business is which type of site will be the best fit for whatever it is you’re offering. There are multiple platforms to choose from. These can vary wildly from business model to business model, so it is really important that you choose well. Here are a few different types of small business websites people are implementing:
* e-Commerce Sites (online shopping cart stores)
* News Sites
* Article Directories
* Niche Websites (mini)
* Niche Websites (authority)
* Gaming Sites
* Video Sites
* Social Networking Sites (AKA Web 2.0 Properties)
* Sales Pages
* Squeeze Pages (AKA Opt-In Pages)
There are many others, but these are the most commonly used platforms. These are all obviously very different from one another and it is important that you clearly understand these differences in order to choose the type of site that most accurately represents your small business.
Small business sites can be created on a variety of platforms, the most common of which are html platforms and blogging platforms. I personally recommend blogging platforms – namely WordPress – due to their incredible functionality, adaptability, and variety.
You can create virtually any of the types of sites listed above using either WordPress or WordPress Multi-User platforms. In addition, you are not limited to only blogs, as you are fully capable of making a static website using WordPress simply by using pages instead of posts.
Search Engine Optimization (SEO):
Small business websites that are properly optimized for the right key phrases can climb the search engines all the way to the top for these phrases. It is important to begin your online business with an entire list of keywords you would like your website to be listed in Google for. If you’re in the golf club business, for example, you will probably want an e-Commerce style site that is found in the search engines for phrases such as “best golf clubs,” “new golf clubs,” “golf clubs for sale,” and then various specific brand names and so forth.
Once you’ve chosen your site type, your site platform, and your target keywords (you can always add more later), the question you have to ask yourself is “do I want to build this site myself, or have it built for me?” This question can easily be answered with another question. Do you have more time than money, or more money than time? If you’ve got the money to spend, there are many great resources online for you to get small business websites built for you at great prices.
If you lack the time or expertise to put together your small business website, give us a call today at 1-888-391-7547. If you prefer, you can shoot us a message HERE. If you are ready to Rock and Roll, you can choose the site you want HERE.
Come on…let’s get going! We will have you up and running in about 72 hours.